MyAppCRM  /  Real estate CRM

Your agency's CRM,
and your clients' app.

Your enquiries, your properties, your documents and your clients in one place. And a mobile app, in your name, that your client installs from the App Store or Google Play to follow their search.

The client's mobile app

What the CRM does

The software you open in the morning, and leave open.

A pipeline, not a list

Every client enquiry moves through a column: new, qualified, properties sent, viewing, offer, won or lost. You see where your month stands at a glance, and what has not moved in ten days.

  • Enquiries sorted by stage, moved with one gesture
  • Budget, neighbourhoods, property type, number of rooms
  • Several clients on one enquiry, for a couple or a family
  • Reminders that surface on the day you asked for
The enquiry pipeline

Your properties, properly described

Around forty fields per property, because no two buyers ask for the same thing: surface, floor, orientation, parking, terrace, arnona, vaad bait, move-in date, exclusivity, net to seller and commission.

  • Photos, floor plans and documents attached to the property
  • The listing text written for you, in French, English and Hebrew
  • A public page to send, with its preview on WhatsApp
  • Sharing a property with a partner agency, commission included
The property database and its filters

The matching, and the why

The CRM scores every property against the client's brief, out of a hundred. And it tells you how it got to that number.

30

Budget

A property more than 20% above the maximum budget is never proposed, whatever its score elsewhere.

25

Location

The neighbourhoods and towns the client named, not the ones that resemble them.

15

Property type

Apartment, villa, penthouse, land: what they are looking for, and nothing else.

15

Surface

The range they gave, with the tolerance a square metre deserves.

10

Number of rooms

The most frequently negotiated criterion, so the lightest.

5

Features

Lift, parking, terrace, mamad: what separates two otherwise equal properties.

An agent who sees "78%" knows why. That is what lets them defend their shortlist in front of a client, instead of apologising for it.

And your client, on their side

They no longer wait for your emails: they open their app and look at where their search stands.

The properties you chose

Photos, surface, floor, price. Nothing beyond what you sent them: your portfolio stays yours.

Thumbs up, thumbs down

On every property. You see their reactions live, and your next shortlist sharpens itself.

Their documents, signed by finger

Mandate, viewing form, contract: they sign on the screen, and the signed PDF returns to their file.

The conversation with you

In the same place as their file, not lost between two WhatsApp threads.

The route to their viewing

The address, the time, and two buttons: Waze or Google Maps. A reminder lands on your side for the same date.

In their language

French, English or Hebrew, right-to-left included.

The app carries your agency's name

Not ours. Your name, your logo, your colours, your address, and your own listing on the App Store and on Google Play. Your client searches for your agency and finds your agency.

  • One app per agency, published on both stores
  • Your colours carried through to the notifications
  • Your own web address for the CRM
  • Your country's currency, out of eleven
  • Your data never crosses another agency's
Let's talk about your agency
The app in the agency's colours